Website design is a foundational aspect to creating your online presence. Finding a good website designer is crucial, so that industry best practices, SEO standards, and performance are all optimal.
Furthermore, good website design should keep the end in mind. If the goal of your website is simply giving information, then that should be the focus of the design. If the goal of your website is e-commerce, then your website design should drive people toward buying the products that you are selling. Good website design facilitates accomplishing the goal of your site!