Sacramento SEO by Advisors SEO & Marketing. We’re a company focused on results. As a boutique marketing firm, we understand how important spending money on the right things is. If you’re looking to increase your online presence, gain more traffic, and convert that traffic into customers, then we should talk. That is our whole aim and focus, with results from other clients to prove it. We provide SEO services to Sacramento, Roseville, El Dorado Hills, Folsom, Davis, and other areas around the Sacramento and NorCal area (and beyond). We also provide digital marketing services including content marketing, web design, analytics, and digital advertising.
What Is SEO?
SEO, or search engine optimization, is simply the intentional process of optimizing your website to be found by search engines. So when people who are looking for your product or service type a search phrase into Google, your website would come up, they click on your listing, end up on your site, and contact you to service their needs.
Local SEO vs National SEO
Is the SEO process easier said than done? Well, it depends on the market. Local markets tend to be easier to rank for than national or global markets. Also, the larger the local market, the harder it is to rank for. It will be much more difficult to rank for “Sacramento SEO”, a market of 2.5M, than “Redding SEO”, a market of 100K. SEO is not a quick fix, unless you’re using “blackhat” SEO tactics that could eventually get you penalized and/or dropped from search listings all together! Don’t do it- not worth it! This is why Google says on their own SEO/Developers page to be wary of any company that guarantees results. SEO is a long-term strategy that can provide sustainable, long-term growth.
SEO + Content Marketing = Best
When it comes to SEO for Sacramento, or anywhere else, we’ve found the greatest ROI is when it’s coupled with content marketing. SEO is helpful on its own. But only doing the technical aspects of SEO without content marketing falls short in the long run. But just creating content isn’t the answer either. We’ve encountered a lot of companies creating great content – that not many people see, because it wasn’t created from an SEO backed content strategy.
Answers to know to increase your business ROI online:
- What are the most popular questions being asked about your business?
- How are people finding your website?
- How are people interacting with your website?
- What are your KPI metrics? – Sessions, pageviews, pages per session, time on page, goal completions, transactions, conversion rate, and do you know why the metrics are that way? What’s working, what’s not?
- Do you know who your competitors are in this space?
- What keywords are your competitors ranking for that you’re not?
- What keywords is your business ranking for, and on what page?
- …and more.
Keywords ranking on the first page of Google search results have a higher conversion rate of visitors to customers than those lower down the list. In fact, up to 92% of people never go past the first page of search results. This is why it’s important to leverage online marketing strategies including user personas, keyword research and competitive analysis to create SEO researched content that converts! Not to mention that it helps push traffic back into your site organically through social media shares and links from other sites (backlinks). It’s like having free ads directing traffic to your site!
Businesses looking for Sacramento SEO services have come to the right place! We offer a free consultation, let’s chat and see if it’s a win/win partnership. Go with an SEO company that acts with integrity and has your best interest at heart, contact Advisors SEO & Marketing today!