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Is It Really That Difficult To Get Onto Page 1?
SEO ranking comes from multiple factors. Whether you’re looking for SEO in Redding CA, SEO in Sacramento CA, or beyond, it comes down to a lot of the same ranking factors. Although, Google actually includes over 200 factors in their algorithm for ranking websites! But a few of those ranking factors are:
Your on page keywords
What other websites are linking to your site
The domain authority of your website
Page load speed
The underlying code of your website
And many, many more!
“I had a great experience. I actually learned a ton- they really take time to help you understand not just what they’re doing, but the “why”. I’d definitely recommend their services!”
SEO is simply the process of increasing your online visibility, to generate more traffic to your website.
Uhhhhh…is this a trick question? (Kidding) It all depends on if you want more traffic to your website. If you do, then either pay for advertising campaigns, or you do SEO to grow the organic traffic to your website.
Of course, you can also do both as you carry out an SEO optimized omni-channel marketing plan!
Yes it does. We can confidently point to clients that have drastically increased their organic web traffic, and turned those visitors into dollars in their pocket. And in the end, that’s what it’s all about!
We only want to engage in win/win agreements. If we don’t think we’ll be able to help you, then we will be honest about that.
The honest answer is that SEO is a marathon, not a sprint! In most cases, you won’t see large gains in your keyword rankings for 3-6 months. Yes, we’re saying it usually takes at least 3 months to see real improvement.
Remember, there are billions of websites on the internet. Probably thousand just in your industry or niche! But the general rule of thumb is the more competitive the industry, the longer it will take to rank for those keywords.
For example, if you search for “marketing”, there are 2.6 billion results, and over 110,000 searches per month! So if you’re trying to rank for that keyword, it would be extremely difficult. But if you target “marketing flyer”, there are 294M results and only 1300 searches per month for that keyword. That keyword would be easier to rank for.
This is the process we would take with your site as well. We would find those keyword that are relevant, but maybe have less competition, and target those first.
So how long it would take, depends a lot on how much competition there is for the keywords that you are wanting to rank for. Contact us and have us take a look!
There are a lot of factors to this one. First of all, your average Google rank may still be higher than your competitor, even if they show up higher than you in search results.
Pro Tip: The search results you see when a keyword is typed into Google, don’t determine your keyword rank. Google’s ranking can be different than what you actually see in search results (SERP).
Rankings fluctuate, and Google averages the rankings to determine where you’re actually at. You could be ranked #4, and show up #8, or visa-versa. We know, it’s weird. This is why we use top SEO tools that tell us what Google’s average rank actually is. In this way, we can tell if the keyword is actually trending up or down, and act accordingly.
It could also be, that your competitor has higher domain authority than you. Or, your server could be having performance issues, and effecting page load times. We would have to dig into specific pages and competitors to get a better idea of what’s going on.
This depends on your goals. Do you need traffic quickly? Then PPC (Pay Per Click) may be better. If you don’t have a large marketing budget, then working on your SEO and organic growth may be the better plan. It depends.
Simple, if you want to be found on the web, then you need a website.
Wix, SquareSpace, and other platforms like that make it very easy to get a simple website up and running quickly. Yet, you should know that your content isn’t your own on some of those platforms. This means that if you ever want to move, your content doesn’t easily move with you. You may have to start over. You also don’t have access to the code. In our experience, that makes SEO on those sites harder and oftentimes less effective.
Selling on Amazon can be a great option. And, like with anything, there are pros and cons.
Selling on Amazon gives you access to the largest e-commerce site in the world, with over 112 million users. But there are also 2.5 million sellers on Amazon that you have to compete with. Selling on Amazon takes a unique optimization specific to their platform.
Yet, there are some big issues with selling on Amazon.
You May Compete Directly With Amazon
If you actually build a high sales volume product, you attract the attention of Amazon. Because Amazon is the only one with access to the complete sales analytics, they know which products are most profitable. They then develop their own version of the product and then compete against you – on their own platform – that they control the algorithms to. Of course, they say they don’t favor themselves, but… the little guy doesn’t have a chance against them.
Your Brand Can Get Highjacked
Amazon provides “brand registry”, that is supposed to protect your brand. Yet, we had a client who absolutely got highjacked by a competing brand. (We won’t go into specifics on how they did it, to protect others.) But it took their product offline for an extended period of time, and our client could do nothing about it. They contacted support constantly, but talked to a different person each time and had to start over with each call. It was a super frustrating experience, which made our client feel completely helpless.
Selling On Amazon Is A Revenue Stream, Not A Business
At the end of the day, people who buy from you on Amazon are Amazon’s clients, not yours. Amazon wants to protect its profits, and doesn’t allow you to treat them like your client. It’s a bitter pill for many to swallow, but true. You can’t build a proper client journey or funnel when selling on Amazon.
Having your own website allows complete control over the look and feel that your customers experience. It allows you access to all the analytics and data to be able to optimize and duplicate the things that are making you money, and depreciate the things that aren’t. You can scale a website and customize the user experience. In a nutshell, you can build your business exactly how you want with your own website.
It is possible to integrate the two, and leverage the best of both worlds!
You made it all the way to the bottom! Whew- That was a long one! Still didn’t find what you’re looking for? Then just drop us a line with your specific questions. We’re happy to help!